LeadMaster APAC launches Multi-Language online CRM

LeadMaster, a leading CRM company in Asia-Pacific now supports all languages after being upgraded to accept multi-byte and double byte characters.
The adoption of Multi-Byte / Double Byte characters by LeadMaster CRM is significant news for cloud-computing CRM users particularly in Asia, as Japanese, Chinese and Korean are now available language options.

Enabling multi language format is a hugely important tool in global CRM, particularly for businesses looking to market in emerging countries. Whereas most non-Asian and Western European languages require less than two bytes per character, Asian languages usually require three bytes.
This new move further strengthens LeadMaster’s well-established position in Asia, where the company has extensively expanded; being one of the first CRM provider to offer a full suite CRM that works in Multi-Byte/Double Byte Characters.

In the last year, LeadMaster has won many clients in Singapore, Hong-Kong and China and expect its latest product enhancement to support its current growth in a market that is expected to grow by 30% year-on-year according to Gartner’s IT Leads Report.

LeadMaster APAC CEO, David Mackey comments: “Being one of the first web-based CRM’s to support multi language format is a very important milestone for LeadMaster. We are now able to off our world-class CRM and SFA tool in any language which makes its market fit universal. Being able to communicate and work in your local language wherever you are in the world is an obvious requirement for business and so we are proud to be able to offer this service”.