Lead Management

Sales Lead Management

Lead Management is a critical component of Sales Force Automation. Every business is looking for ways to generate more leads and close more sales. Why is it so critical to track leads?

Tracking leads is one of the main concern for businesses. We spend a lot of time finding them, and once we found them, we want to make sure that we are doing the right things... that we communicate with them rapidly. According the Yankee Group, "If you aren't using Sales Force Automation to manage your sales leads chances are you're in the group losing 40-80% of your investment in sales leads."

Using LeadMaster as your centralised on-line database, you will capture leads from all sources, including imports from other enterprise applications, third-party lead providers, telemarketing, landing pages, direct mail, event registration, data entry and more. The leads will flow directly into LeadMaster in real time. As leads are entered, they can be automatically assigned to sales reps and channel partners, with email notifications to alert them to the new opportunity. You'll never lose another lead again.

As sales reps follow up on leads a journal of sales activity is created for each opportunity. They'll be able to track the sales progress in the system, update the status of the lead and schedule callbacks (with reminders). At the same time they'll also be providing valuable feedback on lead quality. LeadMaster helps you close the loop by tracking leads in real time throughout the sales cycle, from lead generation to lead closure. You can pinpoint which marketing programs are working best. You'll know which leads are quickly converting into revenue - and which aren't - to improve future decision-making.

Managers can track the progress of every lead through dashboards and other tools for analysing sales. LeadMaster will track partner sales as well allowing management to create reliable forecasts.