Frequently Asked Questions

CRM stands for Customer Relationship Management. CRM is concerned with how you interact with customers and hopefully soon-to-be customers. CRM is as much about the way you interact with customers as it is how you interact with customers. These days the ‘way’ you interact is defined in a large part by technology. You may interact through Twitter, email, phone, webinar and yes we still interact with customers face-to-face. The ‘how’ is largely defined by the people in your organisation. CRM is technology that improves the process of customer interactions for both the ‘how’ and the ‘way’. The goal of any CRM system is to build life-long customer relationships. Studies show it’s easier to keep a customer than it is to get a new one. CRM is not only about managing the customer relationship but also their satisfaction with your company. It is just as hard on your customer to find a new and trusted vendor as it is on you to build a strong relationship with a new customer. CRM is in everyone’s best interest. CRM involves many different segments of the organisation. For the largest companies, like airlines and hotels, the CRM system will track every preference possible. But for most companies the CRM system is about sales, marketing and customer service. That’s where LeadMaster comes in. Most LeadMaster customers are up and running in two days. All the customer information is located on a single page – there are no long startup periods while people learn the software.

Cloud computing means you don’t have to be responsible for the data center. Instead of buying a datacenter and all the support people associated with it, you rent the application from LeadMaster. You get all the benefits without the headaches of buying, installing and keeping the system running. All of the firewalls, storage area networks, virtual servers, networking gear etc are all owned, operated and maintained by LeadMaster. LeadMaster has an excellent track record of service availability. During the past 10 years, even with maintenance, the system has been available 99.999% of the time. Security is tight at LeadMaster. Read all about it in our Security Brief. Instead of spending money on a data center, you can purchase LeadMaster by the user with no long-term contracts.

Australia the leading adopter of cloud computing in Asia-Pacific: Frost & Sullivan

While web CRM goes by many names – online CRM, web CRM, on-demand CRM, web-based CRM – it is essentially all the same. Online CRM is different from previous generations of software (on-premise CRM) that were loaded into your data center where you were responsible for maintenance, updates and upgrades. Web-based CRM has become more popular than ever. On-demand CRM can be deployed in days instead of months or years. It’s there when you need it, you can expand your use as you grow. Updates and upgrades happen automatically without you having to do anything. There’s no big up-front investment in hardware, software and development. While some CRM systems are difficult to customize, not so with LeadMaster. Virtually everything you see on the screen is customisable. Web CRM can be deployed in days vs. on-premise CRM that can take months or years. Online CRM means everyone is using the same version of the software. It makes training easy. On-demand CRM grows with your business. You only pay for what you need vs. on-premise CRM that requires a large up-front investment whether you’ll have 1 user or 100. Web-based CRM provides invisible upgrades and updates. New features are rolled out and are available via the web. You don’t need to install yet another version of software. Think about how many different versions of your favorite spreadsheet or word processor you’ve paid for over the years. Now imagine if all of those updates happened automatically and you didn’t have to pay extra for them. Online CRM is highly scalable. Whether you have 1 user or 100,000 users the LeadMaster datacenter is ready to handle the load.