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According to IBM's latest study on CMOs - From Stretched to strengthened - "Most CMOs are struggling in one vital respect - ROI. Their research show the measures used to evaluate marketing are changing. Nearly two-thirds of CMOs think return on investment will be the primary measure of their effectiveness by 2015. But proving that value is difficult. Even among the most successful enterprises, half of all CMOs feel insufficiently prepared to provide hard numbers".

With LeadMaster CRM and its e-Marketing platform, ROI can be easily calculated as each campaign equals a value. Each value equals a lead. Marketers can find in 2 clicks what was their investment and what was their return on investment.
 

TOP Metrics to measure ROI with Email Marketing:

  • Acquisition cost
  • Increased deliverability rates
  • Increased open and click-through rates
  • Decreased unsubscribe rates
  • Increased conversion rates from each stage of your revenue cycle to the next stage
  • Increased revenue per email campaign

Improve the value of your campaigns

  • Enable marketers to get the insight they need
  • Streamline the offer to what the customer requires.
  • Model and predict profitable loyalty and motivations
  • Reassess your marketing campaign vs. results 
  • Tailor messages and offers to targeted lists
  • Efficiently manage your campaign effectiveness


Measure the effectiveness of your campaign

  • Conduct elaborate analysis of your marketing email campaigns... and link the results to your Sales CRM contacts
  • Analyse in 1 click your campaigns and their outcomes.
  • Understand your market and what your customer want – report on who clicked a link and which link they clicked
  • Retrieve and compare campaigns
  • Study, data mine and measure the effectiveness of the email content: opens and clicks, opens – unopened, opens over time, clicks, clicks over time, opens by time, opens by email address, clicks by link, clicks by email address, unopened, opt-outs.
  • Close the loop between sales and marketing by exploiting the results from e-Marketing.