Workflow Automation/Marketing Automation

Manage your data efficiently
 

• Import your data form any source, via a CSV file.
• Create campaigns to determine leads source conversion rates
• Develop and track multiple marketing activities per contact
• Synchronise your data from Outlook directory to LeadMaster CRM
• Close the loop between Marketing and Sales department – Make the right call at the right time
• Generate leads
• Capture leads directly from your Web site using web forms
• Setup personalised ‘auto-response email messages’ based on the type of customer enquiry
• Approve leads captured through Web sites and assign to the right sales persons in your organisation
• Automatically distribute leads based on your own business rules
• Import leads from any external sources, trade shows, seminars, direct mail, and other types of campaigns

Marketing campaigns

• Tailor messages and offers to targeted lists
• Use LeadMaster CRM existing email templates to create marketing campaigns.
• Create internet landing page for campaign via custom forms by using simple and user-friendly script.
• Define your communication/marketing campaign to the relevant campaign block. 
• Establish meaningful customer segments
• Marketing automation
• Centrally capture the emails in the contact information – form Outlook or within the CRM.
• Create a lead nurturing track with actions to ensure the right dose of follow-up. 
• Instantly convert response to leads.
• Instantly assign leads to the sales person
• Automatically capture and categorise responses via campaigns from Internet landing pages and trigger a defined workflow automation

Why do it manually when it can be automated?

Marketing automation is an integral component of the LeadMaster Customer Relationship Management (CRM) solution. In addition to automating marketing functions like drip marketing, email marketing, surveys, newsletters and lead nurturing. LeadMaster provides tracking and ROI reporting for marketing campaigns.

LeadMaster also helps with market segmentation, a key ingredient in targeting the right market for your message.

At any given point there are prospects that want to purchase your products & services. The goal is to keep those prospects informed for as little cost as possible. That's where some of the many aspects of marketing automation can be applied - email marketing, lead nurturing, drip marketing etc.

These marketing automation methods will help fill your sales funnel by communicating your message to prospects until they're ready to buy. This is a marketing best practice because the return on investment is so high.

Once you've executed your marketing campaign you're going to want to analyse the data to determine the overall effectiveness of each campaign. LeadMaster has built-in data analytics to enable you to determine which marketing campaign was most effective. Along with data analytics comes the ability to measure the ROI on your marketing campaigns. Once you know how much was sold and how much your marketing campaigns cost you'll know the ROI.

Email marketing provides one of the highest returns on investment of any marketing tool and email marketing is one of the marketing automation features built-in to LeadMaster.