Sales & Marketing Analytics
Uncover hidden gems with our data mining and reporting services!
Whether you sit on the sales or the marketing side of your organisation,
a complete real-time picture of where the business stands is crucial.
Sales managers need to have their hand on the pulse of their team. They need
to know who is selling and who is not; where the sales process is working
and where it is breaking down; what leads are hot and which are not. They
need instant access to real-time data on what is in the pipeline and a clear
picture of the sales forecast.
On the marketing side, the marketing team needs to understand which
campaigns are generating the most leads, which are resulting in the most
closed sales and which are delivering the highest return on investment (ROI)
on their marketing dollars. This information is crucial to all of the
marketing players, whether it is a marketing executive budgeting for next
quarter’s programs or a creative account manager looking to tweak the copy
on a landing page to increase conversion rates.
Data mining can also uncover new opportunities, whether it is pulling a list
of prospective customers for a new product or analysing results from an
online customer satisfaction survey.
The LeadMaster Online CRM system gives you full access to the information you need, when you need it. It also offers powerful tools for data mining and reporting so that you can pinpoint which information you are interested in and how you want it analysed and displayed.
With LeadMaster, you can use dozens of pre-packaged reports or create your own custom report via an intuitive Report Wizard. You can even share custom reports across the organization. The system also offers numerous graphical reports so that you can create dashboard reports on the fly or add them to your home page so that you have the real-time data that you need at your fingertips at all times in a format that is easy to understand. Simply click on the dashboard report or any segment therein to drill down top the more granular data you need. Reports also offer print and email options, as well as the ability to download the full report to a .csv file so that you can easily pull the data into other systems for further manipulation.
As a premium service, LeadMaster offers its Enterprise Analytics service utilising it's in house team of data & business analysts to mine and analyse your information. Detailed reports and graphs are prepared identifying important observations and trends.
